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Leadership Institute: Make a difference!

  • Copenhagen Denmark (map)

Chair of event – themed on the European Year of Volunteering – drawing together communication leaders from Belgium, Denmark, France, Great Britain, Netherlands, Norway and Spain to share good practice.

Make a difference! Event Programme

Theme & Opportunity

The European Year of Volunteering is a critical-mass moment for Europe’s leading communicators to look at a set of key challenges affecting organisations, society and individuals working in comms:

•‘Here comes everybody’ – Are volunteers transforming communication?

•‘Citizen Journalist’ – Opportunity or Threat?

•‘Professional volunteering’ – An oxymoron?

•‘Age of austerity’ – What resources do you need to make volunteering work?

We can help you grapple with all of the above – Come to Copenhagen on October 24th and network with, debate, share and learn from some of Europe & the Middle East’s leading communication practitioners. We can guarantee that it’ll broaden your outlook, grow your network and bring new opportunities – and perhaps most importantly, enable you to go out and make a real difference!


09:30 Setting out the challenges / navigating the day

Karin Sloth, immediate past President, IABC Scandinavia and

Michael Ambjorn, Chair, IABC Europe & Middle East

10:00 Collaboration 101 and speed networking

10:20 25.000 volunteers, one communicator…

Christina Bilde, Roskilde Festival

11:00 Coffee & Q&A with the keynote speaker

11:30 Citizen journalism: opportunity or threat?

Mogens Blicher Bjerregaard – President of the Danish Union of Journalists

12:00 Confessions of a volunteer addict

Anna Zgadzaj, VP Events, IABC France

12:30 Culture of volunteering – facilitated roundtable lunch

13:30 Welcome back: Reflections + the view from overseas

Kerby Meyers, Vice-Chair, IABC International Executive Board

14:00 Best practice exchange

– Challenges of professional volunteering, Justyna Piesiewicz, IABC Poland

– Scandinavia research – Catherine Quoyeser, President, IABC Scandinavia

– Community Management, riots, revolutions and social media – Phil Weiss

15:00 Caffeinated speed networking

15:30 Effective partnership working – Open space problem solving

16:00 Making a difference Margolis wheel

16:45 Closing thoughts

17:00 – Networking & cocktails