Back to All Events

By failing to prepare, you are preparing to fail

  • Miami United States (map)

Strategic planning is necessary for any business, but the thought of going through the process, the research and the writing can make even the seasoned communicator shiver in their shoes— it shouldn’t. Learn the critical elements of a strategic plan and be guided through the steps of creating one for your chapter that integrates activities, focuses on goals and objectives and aligns with the varied interests of your target audiences. You’ll learn:

  • The importance of research and how it can make strategic planning easier
  • The process to develop messages and tactics for your key target audience
  • The tips to integrate measurement into your strategic plan